Madonna

launched: 2006

project type: website

When we were asked if we wanted to design Madonna's website, our collective mouths dropped open. We started blasting BORDERLINE and jumping around the room.

Before we started, we asked ourselves "what do we want when we visit Madonna's site." As we poured through hundreds and hundreds of photographs people kept calling each other over to "Look at this one!" or that one. The emotional content of each photo was completely overwhelming, and we decided that if we visited the site WE wanted to see Big Madonna photos.

We were visually inspired by a few modern Japanese design books. In these books we were seeing that a minimalist piece could still be vibrant and alive. Soft elements and hard elements could combine to make something electric + the use of color gradients was inspiring. We decided that it would be really cool if the entire website could be represented like a dance-floor grid, where all the elements in the site were like squares on a dance-floor that could be turned on and off. Each square would be a color gradient, simulating the glow of the dance-floor.